25 Mar 2014
More than three-quarters of small to medium-sized enterprises (SMEs) believe that listening to music in the workplace has a positive impact on the working environment, new research suggests.
In a survey by the music licensing organisations PPL and PRS, 77% of the 1,008 business owners questioned claimed that music improved staff morale, while 65% said it boosted productivity.
Furthermore, 40% of participants believe that playing music can increase sales or results for the business.
‘We know that playing music has huge benefits and we are keen for as many business owners as possible to understand how cost effective and beneficial playing music can be,’ said Christine Geissmar, Director of Operations at PPL.
‘We are encouraging businesses to contact us to find out more about how they can enjoy the benefits of music while being legally compliant.’
Meanwhile, psychologist Dr Vicky Williamson commented: ‘Music positively influences consumer mood/emotional states through psycho-physiological reactions and autobiographical memory associations.
‘Silence by comparison can be intrusive, as it throws unwelcome attention on the consumers’ behaviour’.